Cultural Research
Jimmy Ness
Flow states, Ethnography and Skateboarding As ...
Flow states, Ethnography and Skateboarding As Therapy
Photography, Interview
Jimmy Ness
Finding Zen in Mastery: A Conversation with ...
Finding Zen in Mastery: A Conversation with Photographer Adam Marelli
basketball, Interview, Photography, Sports writing
Jimmy Ness
NBA Photographer Nat. S Butler

Another interview for the books! I spoke to NBA photographer Nat Butler while he was in hotel lockdown at the league’s playoff facility. Nat was generous enough to share some beautiful HD images and had so many good stories. It’s not often you get to have an hour long conversation with a guy who went to Shaq’s college graduation, knows Michael Jordan and has been to Lebron’s house. Nat’s been around so long that he shot the first basketball magazine I ever bought.

Feature, Newspaper Article
Jimmy Ness
Writing about Colour Theory and Masters of Tone
Writing about Colour Theory and Masters of Tone
fashion, Copywriting
Jimmy Ness
North Face Advertorial

lil wayne

Hit Boy Interview

Hit Boy went from his mom’s house to working with Lil Wayne, Eminem, Kanye West and Jay-Z in the space of two years. He released the quadruple platinum “Drop the World” and “Niggas In Paris” almost back to back and was on the stage with Watch The Throne when they performed the track 11 times. But, for him, it’s not enough. The 27 year old, real name Chauncey Hollis, spends every day thinking about the producer he’s working to become.

In 2013, Hit Boy left Kanye’s GOOD Music label and broke out on his own. Details on the split are murky and naysayers claim he shouldn’t have left Yeezy’s side, but Hollis doesn’t care. More focused than ever, he’s launched the Hits Since ‘87 imprint and modelled his career after Timbaland’s history of working with hand-picked talent. Hit Boy has since formed a collective including long term friends Audio Push, started a solo rap career and released music with his formerly incarcerated father Big Hit.
While preparing to release new tracks “Automatically” and “Show Me Something,” he talked about producing for Kendrick Lamar, Dr. Dre, and life after GOOD Music.

Was last year your quietest production-wise in some time?

As far as producing for a bunch of people, yes, because I took time to focus on my label. I put out We the Plug and I produced a bunch of songs on there, that if you go listen to those beats, there aren’t really a lot of urban beats that match that. But it’s just that we’re a growing label and we’re a growing situation so not as many people are paying attention to us right now, but we’re on the radar and we’ve been dropping just as much music as everybody else. It’s just that people aren’t paying as much attention because it’s a new situation, you know.

Other than the obvious choices like your squad or Jay/Kanye, is there someone particularly hands-on you’ve worked with?

Honestly, I mean there’s Bey[once] you know. She’s part of the whole Jay-Z/Kanye level, but she definitely knows what she wants when you’re working with her. I might do a drum pattern and she’ll tell me it needs to sound more “futuristic” or it needs to have different textures, so I like working with her a lot too. She knows exactly what she wants.
 

Dj Khaled - No New Friends ft. Drake, Lil Wayne, Rick Ross and Future




By Jimmy Ness and originally written for Passionweiss

DJ Khaled should worry about new ideas, instead of new friends. He needs a crew that brings creative criticism to the studio rather than codeine. The “DJ” has used the same technique to make music for seven records- cram a bunch of relevant artists on a track with a “cinematic hook” and let the power of their popularity sell the record. Khaled’s first release Listennn…the album had an intro with over 24 guest features in less than two minutes. Who really needed to hear a song featuring Pitbull, Nas and Bone Thugs N Harmony performing together?

Seven years later, Khaled bin Abdul Khaled still hasn’t learnt his lesson. “No New Friends” sounds like a b-side to “Bitches Love Me,” and was probably made during the same session. Drake sings the melodramatic hook over traditional understated production from BFFs “Boi-1da” and Noah “40” Shebib. He mentions “Bitches Love Me” specifically during his bland raps and tries to drop a hot line by saying “If I had a baby momma she would probably be richer than a lot of you.” This line falls flat because a) It’s not very good and b) Drizzy would never just have a “baby momma.” I bet five Birdman handrubs he would be shopping for maternity underwear in the blink of an eye.

Rozay comes along secondly and grunts a tepid verse, which only women’s rights groups will bother paying attention to. Weezy also appears to drop a few throwaway verses and the cycle of mediocrity is complete. Just in case there wasn’t enough star power, an unaccredited Future pops up during the last few seconds of the track. If Khaled is so concerned with keeping old friends, he should have thrown T-Pain a scrap and let him sing the Gucci astronaut’s part. It’s not as if this song could get any less memorable.

Four of the most popular current artists, and still not a single reason to replay this track? Blame Khaled. The true reason he has “No new friends” is because he’s always shouting WETHEBEST and no one likes a braggart, especially if their claims are blatantly untrue. If all of Khaled’s music is a movie like he claims, this is definitely the Baby Geniuses 2 of rap.


Juicy J ft Lil Wayne - Bands Make Her Dance (Remix)



By Jimmy Ness and originally published at Passionweiss

2 Chainz, Drake, Future, Juicy J. Mike Will’s stellar production has steadily been tricking me into liking rappers I think I shouldn’t. My inner rap snob dies a little each time Juicy J’s strip club anthem knocks my ears, but this song’s just too good to ignore. Will’s first single from Est in 1989 Pt. 2 flicks between atmospheric keys and hand claps making it both ominous and thrilling.  (The rest is probably a little NSFW)

The “Bands Make Her Dance” remix is unchanged from the original except for a throwaway Lil Wayne verse. Luckily almost anyone would sound good over this cinematic beat (not Kreyashawn though, never that). Weezy uses the hilariously stupid name “Steven Spielnigga,” switches his flow slightly and thankfully doesn’t sing … much. “I make it rain on ya like a windowpane,” is a very lame metaphor though, and mentioning that stupid “Cashin Out” song should be illegal. Post-jail Wayne only receives a 3/5 grade and participation award for this rhyme.

Jordan Houston is still the star of the show and his chant raps work extremely well. The rap elder continues his strange comeback streak with a reworked a line from Blue Dream & Lean : “You say no to ratchet pussy, Juicy J can’t!” It’s particularly magical when he says “these chicks clapping and they ain’t using hands,” just as Mike Will’s slapping beat kicks in. Juicy also states that it’s not a strip club if there are no vaginas on display, which is hard to disagree with. This track should earn Juicy J a second Academy Award and Mike Will a free lap dance from Gangsta Boo.