Jimmy is a London cultural researcher & strategist exploring how people interpret the world and how that might be changing- from youth cultures to emerging markets.

He specialises in leading cultural insight and translating that into compelling direction for departments whether briefing creative, defining tone of voice or running strategic workshops

A writer and former journalist, Jimmy brings narrative sensibility. He is equally comfortable being immersed in unfamiliar contexts, directing video ethnography or shaping early stage creative.

Jimmy has worked with brands including Nike, adidas, Warner Music, Amazon, and Meta. He is open to work across Asia, Australasia, Europe, and the US.

Write to jimmyness.uk@gmail.com to discuss your research & strategy challenge.