London researcher and writer Jimmy Ness helps organisations serve their audience, discover opportunities and contribute to culture.

Jimmy unlocks the lived experience of people across race, status and profession. He has a particular interest in youth, sports and subculture with clients including Adidas, Nike, Foot Locker and Warner Music.

When required, Jimmy complements research with storytelling skills to build a compelling narrative. A former journalist, his skillset includes copywriting, photography and project management of video ethnography.

Jimmy is open to global projects with contacts across Asia, Europe, Australasia and the US.

Write to jimmyness.uk@gmail.com to discuss your research project, whether investigating your cohort, forging collaboration or solving a business challenge.

Photography Awards & Exhibitions

2022 -Group Exhibition, For The Deckade, 25 Easey Street Gallery, Melbourne.

2020 -Semi-Finalist, Portrait Award, Head On Photo Festival.

Skills

• Interviews

• Workshops

• Deep dive immersion (ethnography, participant observation)

• Desktop research

• Visual storytelling

• Presentation and reporting

• Branding and strategy

• Audience profiling

• Creative briefs

• Naming and taglines

• Brand positioning