Jimmy is a London researcher exploring how people interpret the world - from youth culture to emerging markets.

He specialises in cultural insight, ethnography, interviews, and workshops.

A former journalist and photographer, Jimmy brings narrative sensibility. He is equally comfortable being immersed in unfamiliar contexts, running stakeholder sessions or directing video ethnography.

Jimmy has worked with brands including Nike, adidas, Warner Music, Amazon, and Meta. He is open to work across Asia, Australasia, Europe, and the US.

Write to jimmyness.uk@gmail.com to discuss your research challenge.