Advertising

Nike Designer Alexandra Hackett Interview

Here’s a quick interview with Alexandra Hackett aka Miniswoosh, which I wrote for Hype DC’s Sneakertellers campaign.

Before crafting fits worn by Playboi Carti, Billie Eilish and Frank Ocean, Alexandra Hackett cut her teeth working at Hype DC. The lifelong sneakerhead forged her radical style of fashion alchemy using retail experience, an eye for branding and devotion to innovative sportswear. She currently runs studio ALCH as well as her buzzing Instagram @miniswoosh from London. 

Alexandra reincarnates materials into slick garments with sustainability at the core. Her most experimental designs live with her personal brand Mini Swoosh. If the fabrics have been used in one way, you can guarantee she’s thought of another, more stylish purpose. 

From deadstock to deluxe – Alexandra has upcycled windscreen covers, bubble wrap, Ikea bags, NASA space foil, Airpods and Nike Dri-Fit socks. Her recrafted bucket hats, vests and utility-wear lace celebrities, fashion models and savvy consumers alike.

Full article here.

Campaign Experience and Shoot Production

Photo by Dan Ross

Photo by Dan Ross

During my past life in advertising, I honed shoot production, content and campaign knowledge. I consider these to be foundational in my current work as a photographer and writer.

Below is a brain-dump of projects I’ve been involved in. This might include concepting, pitching to client, budgeting, campaign schedules, finding talent or crew, insurance, film permits, contracts, managing amends, or driving four hours in the wrong direction when looking for an Icelandic waterfall.

Simply put; I know all of the moving parts involved making something cool.

Feel free to hit my email to discuss specifics and get the full breadth of my experience. This isn’t a complete list of my campaign work, but more of a taster. Think of it as the corn chip platter before we devour a Ceviche de Pescado… or just keep reading.

Some examples:

Adidas: Black and White, Crazylight, China Creators One and Two, Real Madrid. Bonus.

Audi: Here.

Ballantine’s: Whiskey.

Chromebook: One, Two and Three

Goretex: Barcelona shoot One and Two.

Jaguar: One, Two, Three and Four.

Levono: Madrid and North Carolina

Music videos One and Two.