While entrenched in Southern rap heritage, Big Krit aims to chisel his own path through the polished grill wearers and double-cup sippers. Too smart to be ignorant, too worldly to be preachy, he embraces the challenge of pleasing fickle fans, carrying tradition and promoting the culture of his oft-ignored state Mississippi. The 28 year old is a veteran of the digital era’s exhausting release culture with six mixtapes, two albums and two EPs released since 2010.
Producing and rapping across 200 songs in four years, a sub-plot developed around Krit’s talent. Was he creatively burnt out? Would he make concessions to chase the elusive hit single? Krit’s 2012 Def Jam debut Live From The Underground was decent, but not quite the grand reveal fans expected.
Last November, he finally silenced speculative fears with his sophomore album Cadillactica. Krit outsourced collaborators including Dj Dahi, Raphael Saadiq and Jim Jonsin to share his vision as well as working on expanding his own production universe. The concept record about a planet created by 808 drums showcased a reinvigorated Krit cultivating his introspective lyrics while dabbling further in storytelling, singing and contemporary flows.
Now taking a deserved breather to consider his next move, I asked Krit about his early records, if he’s still chasing commercial success, what draws people to country rap and why he decided to take this album off-planet.
What was your first local hit in Mississippi?
Man, the first record that I did in Mississippi that got played on a radio station was called… ha, “Adidas 1’s in the Club.” It was basically a remake of Crime Mob’s “Stilettos (Pumps),” but we did our own version.
Did you start with a cliché street sound on your very early records before you found your own style?
Oh yeah, definitely, because I was a hardcore Three 6 Mafia fan too. Just a lot of the instrumentation and a lot of the content was extremely aggressive, so it was like more of a shock value thing of just how aggressive and how violent you could be on a song. I was probably like 13 or 14, man, and you grow out of that pretty fast because you grow to the point where you start playing your records for a lot of people that actually know you, older people, and they know damn well that you ain’t living that kind of lifestyle. In the beginning it was just your imagination ran wild on a record, and you could pretty much rap about anything and everything under the sun just to kind of build this superhero character of yourself on record.